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Business of Software microISV survey
The Business of Software blog has published the results of a survey of 96 microISVs: survey results – part 1 survey results – part 2 As the survey is self-selecting it is hard to know how...
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Is the average visitor conversion ratio really 1%?
We have probably all heard that the industry standard conversion rate is 1%. But where did this data come from? Is that the visitor to sale ratio or download to sale ratio (I have seen it quoted for...
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The truth about conversion ratios for downloadable software
Overview An anonymous survey of software vendors shows that the average sale to visit ratio is very close to the much quoted “industry average” of 1%. However the data shows large variations between...
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How good is your Ecommerce provider?
It is important to choose the right Ecommerce provider for your business. A bad choice can have a significant impact on your sales and switching provider can be a major headache. But which one is the...
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A survey of ecommerce providers for software vendors
Overview The choice of ecommerce provider is probably one of the more important ones you make as a software vendor. It isn’t too hard to compare providers by feature set or price. But what about other...
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Lessons learned from 13 failed software products
“No physician is really good before he has killed one or two patients.” – Proverb Software entrepreneur culture is full of stories of the products that succeeded. But what about the products that...
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2010 microISV Pain Point Survey
Russell Thackston is running a survey to try and find out which tasks cause microISVs the most pain. He is then going to use the results of this survey to guide further research at the microISV...
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The psychology of successful bootstrappers
I am curious about how the people who bootstrap software businesses are different to the general population, and to each other. I investigated this using a standard (‘big 5′) personality test. I think...
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